MOHAB — Discover What's Out There.

Building a brand from the ground up is its own kind of adventure. Mohab, an innovative outdoor company specializing in premium mobile habitats and adventure gear, needed an identity that captured the spirit of exploration while standing out in a crowded outdoor market.

Starting with a comprehensive naming exercise, we developed the Mohab name, logo, visual identity, color palette and brand guidelines, all anchored by the tagline “Discover What's Out There.” From there, we brought the brand to life across every touchpoint, including video, social media, website design, stationery, trade show experiences and branded merchandise.

The result is a cohesive, rugged yet refined brand built to inspire adventure and encourage people to get out there and discover what's waiting beyond the pavement.

BUSINESS CARDs

At Mohab, even a business card is an invitation to explore. Inspired by our tagline, “Discover What’s Out There,” each card doubles as a mini field guide, featuring illustrations of North American trees, animal tracks, or star constellations. They’re little guides to the great outdoors—and a reminder that adventure doesn’t end when you purchase your Mohab. It’s just getting started.