Do the Unthinkable

The Ask

We were asked by Lenovo, one of the world’s leading manufacturers of personal computers, to create a campaign for their ThinkBook line that would inspire creativity, move viewers emotionally, and communicate the world-changing potential of these premium devices. We came up with a campaign called “Do the Unthinkable” where we reveal stories of Lenovo users doing things that help individuals, their community, and the world.

​Result

Raised brand awareness 3% in key global markets, drove ThinkBook to #1 Lenovo Channel sold device EMEA wide.